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Prima Taste Concept Restaurants

Serving Authentic Singapore Cuisine To The World

The Prima Taste Concept Restaurant captures the spirit of Singapore cuisine and reflects the history, culture and modernity of Singapore, serving customers a unique dining experience. Since 1999, Prima Taste has attracted a strong following in major cities around the world.

The first true Singapore restaurant franchise, Prima Taste 'True Singapore Cuisine' is the only restaurant chain that serves a wide variety of authentic Singapore dishes from popular street food, wok-fried dishes and Singapore's famous seafood, to Singapore's unique desserts and beverages in a modern setting with a distinctively Singaporean ambience.

Our restaurants have earned a reputation for authentic tastes, rich flavours and premium quality ingredients. And our signature dishes are among the best of Singapore's famed local cuisine.

Flexible Restaurant Concepts

To take advantage of different market segments as well as individual site size and characteristics, we have developed three concepts for Prima Taste Restaurants.

Prima Taste Restaurant
Full-Service Concept

Diners can savour a comprehensive menu of Singapore favourites such as Laksa, Hainanese Chicken Rice and Singapore Chilli Crab, as well as a wide variety of wok-fried dishes.

The elegant and modern interior features Singapore's national flower - the orchid - as well as a wall montage of new and old photographs to celebrate Singapore's colourful history. To add to the unique dining experience, the showcase kitchen allows diners to not only savour Singapore food but also to visually appreciate Singapore cooking.

Prima Taste Kitchen
Quick-Service Concept

The menu serves highlights of the Prima Taste range of dishes in a young, vibrant ambience. Special Prima Taste features such as the orchid designs and showcase kitchen are part of the interior design.

This concept allows for a faster turnover, reduced staff requirements and smaller site requirement.

Prima Taste Express
Kiosk Concept

The menu serves a delicious selection of Singapore famed signature dishes.

The unique concept optimises the use of smaller sites located in high traffic areas, and will draw customers with the highly recognisable Prima Taste brand name and strong brand association with these top quality signature dishes.

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